Audi Introduces Oculus Rift Virtual Reality for Car Configuration

Audi announced prospective customers will be able use an Oculus Rift headset and sit inside their potential future car-to-be as they configure it.

Audi says it will roll-out Oculus Rift devices for use at its dealerships. It will be possible to view the whole Audi range using the technology, and the company says it hopes that doing so will improve the experience of trying to configure a vehicle for those looking to buy.

Numerous vehicle customization options are to be available using the headset, including colors, leathers, inlays and infotainment systems. Users simply need to move their head as if they're looking around, and the display in the headset will show the part of the car at which they would be looking in true VR fashion.

As part of the Audi VR experience, the Oculus Rift headset (DK 2 is shown in their pictures) will be paired with Bang and Olufsen headphones so that users can hear the in-car environment as well. Audi says that users will be able to hear sounds like the cars doors closing and even the sound systems in its cars.

A pilot of the virtual reality car configuration technology has been run in 16 of Audi's European locations since last year, and a roll-out of 200 further modules is planned for this year.

Question is this. US dealerships tend to want you to buy one of the cars they have on the dealership lot and will point you in the direction of one of those. This would work better in Europe where they don't have 100s of new cars all ready to drive away.
So Europe, yes great. US, not so much.

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