GoPro is making a move into virtual reality by doing what large companies do very well - buying a smaller company. GoPro has recently announced that it is buying the French startup Kolor which builds interactive software for stitching together images and video.
The acquisition means that headsets due in 2015, 2016 and beyond - such as the Oculus Rift and HTC Vive - will have a lot more compatible and user generated content.
GoPro listed Oculus and Samsung's Gear VR platform in its announcement on its plans for spherical videos designed for mobile, the web and VR headsets.
It also released its Land, Air and Sea 4K video shown below as an example of what 360 degree videos captured with GoPro action cams on a spherical mount can look like. If you watch the YouTube video in the Chrome browser you can move around the video by clicking and dragging your mouse or with the onscreen controls.
Google Cardboard will also be compatible with Kolor's 360 Video Player app which is by far the cheapest way to experience it.
The multi GoPro mount is already available to buy from GoPro's Professional Solutions store. The site says to stay tuned for more info on GoPro and Kolor plan for capturing, creating and sharing interactive videos.
"We are excited to welcome Kolor to GoPro," said Nicholas Woodman, GoPro's founder and CEO. "GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content."
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