Oculus Rift US Pricing vs. Rest Of The World

Now that the price has been announced for the Oculus Rift. How does Oculus Rift pricing compare to those from around the world?

Currently the Rift is available in the US and the following European countries: Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Spain, Sweden, and the United Kingdom.

The UK has their own currency, the British Pound while the others are in Euros. The price within the Euro countries are dependent on the import duty and VAT added and therefore vary. The following table shows the approximate price you can expect to pay and how it translates to US dollars.

CountryPrice (All prices do not include shipping)
US$599 + Tax (~$650) 
Tax Varies by US State
UK£499 (Converts to around $725)
VAT 20%
Rest of Europe€699 (Converts to around $760)
VAT varies by Country
As you can see it is cheapest in the US, which is frankly normal for most products. In response to those who thought the increased pricing was due to price gouging by Oculus. Founder Palmer Luckey took to twitter to respond to those concerns:

Palmer later said to "Blame your country, not us" for the increased prices. As someone who has lived on both sides of the Atlantic. It is simple reality that taxes in mainland Europe and the UK are higher. Tax (VAT) in the UK is 20% vs. say ~8.5% in California. Add to that import duties and there is no way Oculus could provide the exact same price everywhere.

Look at it this way. We all live in an age when Virtual Reality is possible for the price of a decent TV. Be thankful you don't toss your bathroom waste onto the street like your ancestors.

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