Virtual reality is making moves into the media mainstream and is no longer just in the realm of enthusiasts. The Oculus Rift experience Sleep Hollow, which was produced by Fox and Toronto-based studio Secret Location nabbed the Outstanding User Experience and Visual Design award at the 67 Emmy Awards.
As with most of the VR experiences to date the VR horror short was designed as promotional material for Fox's TV spin off of Tim Burton's 1999 film.
The VR experience can easily go to your head. It allows users to have their head chopped off and waved around in front of them, by the Headless Horseman who also is missing his head. The experience was built for the Oculus Rift DK2, and is the first time an Emmy has gone to a virtual reality project. Even more amazing given this is developer non-consumer hardware!
Also announced at the 67th Emmy Awards. The AMEX Unstaged: Taylor Swift Experience also got the nod for Outstanding Original Interactive Program. The experience enabled fans to follow their idol around using their smartphone.
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