For those living in America the price you see is often not the price you pay. Other countries often complain our prices are lower. Often forgotten is our prices do NOT include taxes and in this case the shipping charge of $30.
Living in California my final price including tax and shipping came to almost $900 ($895.32) for the HTC Vive pre-order.
To compare with the Oculus Rift pre-order it totaled $679 including everything. So in order to try the two best competing VR headsets I'm already in for $1,574 and I still need to get a new video card.
Yeah, VR is expensive...